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Zonsondergang over Manhattan

GOOD CAKES
GOOD COOKIES
GOOD VIBES

Your American-inspired dessert & comfort food café near Brussels.

Red Velvet—
our roots
done properly.

Naked Cakes started with the dream of doing Red Velvet right. No dry sponge, no fake fluff, just real velvety goodness with cream cheese frosting that makes people obsessed. It’s still our signature, but today you’ll also find…

 

  • Big NYC-style cookies

  • Cinnamon rolls that belong in a rom-com

  • Comfort food (that really does comfort your soul)

  • Coffee, matcha & monthly drink specials

 

So yes, Red Velvet built the house, but we’ve furnished it with everything you need for your comfort food era.

Jessie Van Osselt, Founder Naked Cakes.jpg

Not just cake.
A whole vibe.

Think cinnamon rolls and grilled cheese with a secret sauce.

Think flavourful hotdogs, peanut & butter sandwich or a yummy turkey bacon & egg toasted sandwich.

Think coffee, pink matcha, foamy lattes, iced teas, and drinks that change with the season.

We’re a café where dessert is queen, but comfort food, matcha & coffee keep the party going.

Who We Are
(And Who We’re Not)

It didn’t start with passion. It started with frustration. I'm talking about a deep, soul-crushing frustration. 😬

 

Every bakery, every café, every event… the same desserts, the same things on the menu... almost everywhere. Maybe good, maybe not, but always predictable AF

 

Sure, things have evolved (for sure, for sure, for sure), but I still couldn’t find the flavors I craved. Where was the red velvet cake that made me go “Mmmhhh” with every bite?

After tasting mind-blowing cakes, cookies, and cinnamon rolls on U.S. road trips and realizing Belgium had none of it... I had two choices: keep complaining or start baking. So I did. The seed of Naked Cakes was born.

 

No over-the-top decorations. No sad café food. No lifeless sponge or soulless coffee. Just bold, unapologetic flavors: cakes, cookies, comfort food, and drinks that make you feel like the main character in your own rom-com.

❌ Same-old café vibes. 
Predictable isn’t our thing.
❌ Fondant-covered sugar sculptures. 
We bake, we don’t sculpt.
❌ Decorations overload. 
If the cake, cookie, or latte isn’t good on its own, it’s not good enough.
❌ Custom everything.  
We do what we do best—no “but can you make it in the shape of my dog?” requests.
❌ Playing it safe. 
Our flavors are bold, our comfort food is messy in the best way, and our vibe is anything but basic.

The Good Stuff

We’re not a bakery.
We’re a comfort food café with dessert vibes and 
main character energy
.

JOIN THE SWEET BITE CLUB.


You’re not just here for cake. You’re here for main character snacking, dessert-fueled therapy, and slightly chaotic updates from behind the scenes at Naked Cakes.


Inside The Sweet Bite Club, you’ll get:

• Exclusive access to new drops & weekend specials

• First-in-line updates for events, collabs, ...

• Real talk from the founder (aka me) about baking, burnout & trying to find a location before the caffeine runs out

• Sneak peeks, emotional support emails & other snack-fueled moments




Birthday
Month
Day
Year

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